The huge Chinese market is very important in every aspect. For Ford Motor Company, success in China requires more than just selling cars, it needs to attract consumers to the brand. That is not an easy task, because in the last few years, Chinese people simply love German cars.
Ford announced its intentions to sell this new vehicle in China. It’s easy to imagine that working on so much competitive market could become stressful, but Henry Ford III, who is Ford Performance Marketing Manager, is very exited about this idea. Here is what he had to say about the shipping of the Raptor across the Pacific and what this means for the company his great-great-grandfather founded.
“It’s really exciting. When we produced the Raptor here in the US, we knew it was going to be a success, but I don’t think we knew how big it would become,” Henry said. “Since its introduction in 2009, the Raptor has become an iconic vehicle in the US and garnered a lot of attention globally. We’ve seen demand for it across the world.”